Aunt Jemima Pancake Syrup

The secrecy Really Pops Podcast Intros
When the typical podcast intro just does not cut it more, some podcasters have taken a momentum in a different direction, creating characters who embodied true feelings, interests and desires.

Recently I was listening to CBC Radio One program, O'Reilly and age of persuasion. Terry, known for its insight into how marketing and advertising have always permeated our lives, is an expert in the field and well worthwhile on a Saturday afternoon.

What I wrote below is my interpretation of the diffusion of Terry last weekend.

When the advertiser traditional broadcasters simply do not cut more, the advertising companies took a boost in a different direction, creating characters who embodied true feelings, interests and desires.

The late 1950s and early 60s marked the end of a run of ads that have continued to increase the return on investment of a company. This decade has also presented a series of changes in the way that advertisers have begun to communicate with their audience.

After a while, you could not relate to the advertiser remote, perched on his chair, dressed in a tweed suit, and a palm of the hand on the ear.

Advertisers, who had broken through the proverbial "fourth wall" in front, were not performing their duties as they had in the past, they were not "pass through" the public, nor .

You would not imagine the man advertiser to come in your neighborhood BBQ or take their child to a movie. Advertisers are not real, in one sense and seemed cold, disconnected and impersonal.

Insert David Ogilvy

That is why the geniuses of advertising, for example, David Ogilvy, began to advertise more than one support staff, with characters such as Olson (Folger's Coffee), Aunt Jemima (maple syrup pancakes), Charlie the Tuna (StarKist Tuna), Madge and manicures (Colgate-Palmolive).

For example, Mrs. Olson of Fame Folger has been very effective

The spokesman for the television Folger coffee, made by Procter & Gamble. Introduced in 1963, Ms. Olson (the late Virginia Christine) was a Swedish woman who seemed to know every young couple in the city whose husband has never asked for a second cup of coffee. Of course, it was his cue to sell the idea of Folger's Coffee, whose slogan was "mountain grown." And "It's the richest kind." The ads ended in 1985.

And of course, who could forget the always strives Charlie Tuna was just never good enough to be put in a box StarKist tuna ... How about Tony the Tiger Frosted Flakes and those?

What advertisers realized that people are selling products. Whether on the device or by voice-overs, personalities to sell.

These characters were relevant, interesting and often face the same challenges of the average person who was listening or viewing this ad.

Now, how do you get the same results with an extraordinary actor as the voice of an actor to the camera?

Simple.

Make sure anyone you hire to give your business has a voice that embodies the brand you are promoting.

The power of the human voice

Get a great voice actor on the work done more for you than reading a script. The actor did the voice of the script to life and is a living testimony to the brand by using their voice to convey all the qualities and attributes of the brand so that the script did not need, saving time copy writer and advertise seem more natural and more convincing.

There is nothing more convincing than the human voice. There is something innate, primitive and personal how a human being can affect another. That's why advertising with a person who sells a product is much more effective than an advertiser or other text ads.

The voice can be warm, funny, INSIG.