Muller Yogurt

clipboardMilk HTML and milk products - Market Report

The UK market for milk and dairy products increased 13.8% between 2003 and 2007, from £ 6.56bn to around £ 7.46bn. In this Market Report, the market is divided into the following sectors: liquid milk, cheese, yogurts and yogurt drinks chilled desserts; yellow fats (including butter and spreads), and cream. Liquid milk continues to account for the largest share of sales in the overall market and is considered a household basis for the most part. The sector is still developing new products, health remains a key driver. While semi-skimmed milk are the most popular choice is growing and local, organic and fortified milks, for example, offer a greater degree of differentiation within the sector and the market value of face sales volumes declined. ( http://www.bharatbook.com/Market-Research-Reports/Milk-Dairy-Products-Market-Report.html )

cheese sales have grown steadily since 2003. With the new varieties are introduced on the market, as well as new formats driving development, reduced-fat cheese, options and regional organic products have all proved popular with consumers. Yogurts continue to gain a positive profile on the broader health, having had some success in breaking with their image as a diet food, which was supported by the activity provider. In 2007/2008, Ma¼ller has been positioning its portfolio as a healthy snack and has been expanding its range with another brand of a Day, which contains a portion of fruit to contribute to the "five a day 'fruit and vegetable target. Dairy Crest, meanwhile, focused on the calcium content of its confectionery brands products.Many established a strong presence in the chilled desserts sector, although other brands, such as Gu and The Serious Food Company, have made progress in the indulgence of premium end of the market.

Butter held a revival in the yellow fats sector, as consumers opt for natural products, but it is likely that many households will also buy spreads and choose different products for different uses. A high level of promotion, as well as new product development (NPD) from brands such as Anchor and Flora, have contributed to maintaining values in the area.

Milk and dairy products market has been driven by trends in the overall food market. Health remains a major concern and activity has focused on introducing a number of new products, and the relaunch of established products with improved health profiles. Functional products offering additional health benefits also continue to make gains. In addition, consumers take a greater interest in the origin of products, attention has focused on organic and regional products.

This report forecasts that the market will continue to record higher sales values. However, in the short term this is likely to focus on profitability as higher entry price. value-added activity in the areas of health and provenance are expected to have a more positive impact.

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